Advertising: New Coke campaign

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Ogilvy New York unveils its last campaign for Coke. I like them for its message and design style, making visual effects with negative shapes.

Originally posted on Adweek :

Coca-Cola’s orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York.

The ads are rendered in Coke’s signature colors and design style with clever visual twists.

One shows a flower—it’s also two passionate faces—and reads, “Plants make us happy. They make us want to smooch, neck and kiss. They also make our bottles.” Yeah, plants are cheap labor, all right.

PlantBottles substitute renewable sugarcane for up to 30 percent of the petroleum used in standard recyclable beverage bottles, which the company says offsets carbon emissions and helps the environment. Makes me feel warm and fizzy all over.

Other recent happy stuff from Coke includes “friendly” bottles that can only be opened by other bottles, caps that turn empties into useful objects and a cooler designed for villagesoff the power grid. Such promotions have generally received high marks, though there’s been at least one wrong turn for this particular happiness cycle.

More images and credits below. Via Ads of the World.

CREDITS
Client: Coca-Cola
Agency: Ogilvy & Mather, New York
Chief Creative Officer: Calle Sjoenell
Executive Creative Director: Corinna Falusi
Design Director: Lucas Camargo
Associate Creative Directors: L. Justin Via, Evan Slater, Abe Baginsky, Maite Alburquerque, Emily Clark
Art Directors: Anti-Anti, Lukas Lund, Andreas Hoff, Carl Versfeld
Producer: Jessica Fiore
Account Management: Nicole Pinochet, Andrea Ahrens, Sarah Louie

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