Activation, user experience: Heineken Experience Brewery

 

Heineken-GPS-Bottle-breakdown

 

Once again, Heineken engaged its fans with creativity and style : the brand recently partnered with JWT Amsterdam to create a real-life activation to lure fans to their Heineken Experience Brewery.

A handful of beer fans walked around central Amsterdam following a custom-made Heineken bottle with integrated GPS that led them toward the brewery.

Each bottle was activated when picked up, delivering notifications by vibration and functioning as a compass.

This kind of activation is a good way to engage its consumer in an innovative way, it crafts a true brand experience instead of just leading them to a PR event.

 

 

Heineken-GPS-bottle-in-the-wild

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s