The prestigious scotch whisky brand Royal Salute recently introduced the “Eternal Reserve”.
This new scotch whisky uses an innovative blending technique. Royal Salute has selected rare and precious whiskies with an exceptionally long finish to blend and marry together in 88 casks to form the inaugural batch.
Using a unique process called Circular Blending, Royal Salute has committed to including this original blend in each subsequent The Eternal Reserve release for decades to come.
Beside this film and an interesting branding and packaging, I like the idea of “circular blending”. Royal Salute succeeded in linking the “concept” to a genuine gesture based on the ritual of whisky tasting.