The creative studio Motive launched a new campaign for Pepsi entitled “But Only with Pepsi,” which is making fun of Coca-Cola marketing devices: the brand’s polar bear mascot and “Share a Coke with…” name on a bottle packaging.
It is brilliantly executed and it is underlining to me the positioning of Pepsi : Pepsi is about fun, concert, music… in a word, modernity. Leave the bullshit for Coca-Cola.
Enjoy ! 😀