Advertising: but only with Pepsi

The creative studio Motive launched a new campaign for Pepsi entitled “But Only with Pepsi,” which is making fun of Coca-Cola marketing devices: the brand’s polar bear mascot and “Share a Coke with…” name on a bottle packaging.

It is brilliantly executed and it is underlining to me the positioning of Pepsi : Pepsi is about fun, concert, music… in a word, modernity. Leave the bullshit for Coca-Cola.

Enjoy ! 😀

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