Advertising, Activation : the contagious billboard

This is really good.

While we have already seen digital billboards interacting with people or with the subway, (cf Swedish Cancer Foundation activation by Garbergs) Lew’Lara\TBWA imagined something different for Café Pelé.

Based on the simple insight that people usually yawn when they see someone else yawning, Lew’Lara\TBWA used it to underline to the passers-by that they needed a good cup of coffee.

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