Activation, brand experience: Nivea Doll

Capture d’écran 2015-06-04 à 12.28.16

FCB Brasil has imagined a pretty interesting activation for Nivea. Based on a simple insight : kids don’t like to wear suncream. they have to stop playing, and they are even worst when they are sunburned.

In order to raise awareness among them, Nivea and FCB Brasil a sun sensitive doll. It is a playful approach to turn kids into caretakers.

Well done !

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s