Activation, advertising, experience: Thalys “Sounds of the City”

Le son est décidément à l’honneur en ce moment. Belle invitation au voyage de Rosapark pour le Thalys qui nous propose de découvrir ou de redécouvrir les sons d’hier et d’aujourd’hui de Paris, Amsterdam et Bruxelles au travers de panneaux interactifs. Poétique, simple et étonnant !

Beautiful invitation to travel imagined my Rosapark for Thalys, “Sounds of the City” is an interactive activation that led you to explore, discover or rediscover the sounds of the three cities : Paris, Amsterdam and Brussels. Poetic, simple and surprising.

More from Rosapark & Thalys :

To encourage people to use the train to go and explore nearby cities, Thalys created three interactive billboards. Each billboard represented a city, and each was host to more than 1000 unique sounds from that city.

Pedestrians were invited to plug in with their personal headphones and start exploring.

Headphones are often used to block out a city. With Thalys Sounds of the City, they were an opportunity to rediscover one !


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