Activation, Digital: Heineken, Tweet cover fest

FCB Spain posted an interesting activation on adoftheworld that I decided to feature here.

In order to promote Heineken and to reinforce the brand positioning on music and contemporaneity, FCB Spain imagined for the brand a complete music activation ignited with twitter.

Make a tweet with the right #hashtag and you will get your 140 character interpreted by an artist in a 6 second long video.

The campaign was massively supported on twitter and by the media for its originality and was a complete success.

Firstly seen on adoftheworld.


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