Public interest, Activation: The 2 Euro T-Shirt

This is a very thoughtful, powerful activation made by Fashion Revolution to raise awareness among fashion production conditions. A meaningful trap.

Fashion for a bargain – that‘s what everyone wants. A t-shirt for 2€ or jeans for less than 10€ isn‘t inconceivable nowadays. Unfortunately, people don‘t often consider who is paying the real price.

We placed a bright turquoise vending machine, offering t-shirts for 2 Euros, at Alexanderplatz in Berlin, to test whether people would still buy it when they are confronted with the conditions in which it was produced.

April 24th is Fashion Revolution Day. It‘s held in memory of the 1,129 workers killed in 2013 when the Rana Plaza garment factory in Bangladesh collapsed.

Lets challenge brands and retailers to take responsibility for the individuals and communities for which their business depends. Ask #whomademyclothes and start a #FashRev.

Join the revolution at: http://fashionrevolution.org/

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