Digital, Activation : Carlsberg #barbandits

The danish creative digital agency Konstellation came up this week with an interesting activation for Carlsberg that I wanted to share.

Drinking alcohol, especially beers and taking pictures are two social things… and sometimes that are strongly linked together.

Once you purchase a beer, you are allowed to participate by sending your photo in through Instagram with the hashtag #barbandits.

It gives you the chance to win a free beer with each spin… the more you drink… more chance you will have to take picture and socialize and have free beers… A nice positive circle.

Source : Guerrilla marketing

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