The danish creative digital agency Konstellation came up this week with an interesting activation for Carlsberg that I wanted to share.
Drinking alcohol, especially beers and taking pictures are two social things… and sometimes that are strongly linked together.
Once you purchase a beer, you are allowed to participate by sending your photo in through Instagram with the hashtag #barbandits.
It gives you the chance to win a free beer with each spin… the more you drink… more chance you will have to take picture and socialize and have free beers… A nice positive circle.
Source : Guerrilla marketing