Advertising, public interest : Stop gun violence

The agency Saatchi & Saatchi Wellness unveils two brutally efficient movies for the Coalition to stop gun violence.

I like the purpose of this social media campaign, based on existentialism and the power of choice. It makes people aware of their responsibilities and the power of their voice.

 

L’agence Saatchi & Saatchi Wellness présente deux films choc pour l’association de lutte contre la vente des armes.

J’aime la violence de ce propos teinté d’existentialisme qui rappelle la force des choix et leur portée.

 

 

 

 

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