I am sure everyone remember this swedish advertising for Apotek Hjärtat. The hair of the girl were moving each time the subway was coming.
Another swedish agency, Garbergs, decided to use the same effect for a truly purposeful cause: they made a “hair-raising message” for The Swedish Childhood Cancer Foundation.
Beautiful and sadly true.
Advertisements
One thought on “Advertising: a hair-raising message for the Swedish Childhood Cancer Foundation.”