I discovered today a beautiful branding work created by Lotta Nieminen.
Lotta Nieminen is an award winning illustrator, graphic designer and art director from Helsinki, Finland.
After working for fashion magazine Trendi, Pentagram Design and RoAndCo Studio, Lotta now runs her own New York-based studio.
I strongly recommend you to visit her site, which is full of interesting projects.
I like this identity because it is at once playful and consistent, elegant and meaningful.
I also appreciate how Lotta chose to adapt it in different contexts : it is applied differently depending on the context.
It is not a unchanging branding which is, I think, the key to a truly contemporary identity.
About Paintbox :
Paintbox is a modern manicure studio in New York offering classic manicures and a curated selection of nail art.