Branding, identity: Suzhou Gallery

I discovered today a beautiful branding work on behance that I decided to feature here.

This project is realized by James Fitzgerald, a talented designer from Sydney.

Suzhou Gallery is a small retail store opening in downtown Wellington, New Zealand that will sell products originating from the owners hometown of Suzhou, China.

The products will include silkware, vases and pearl jewellery.

They are going for a fusion look, aiming to appeal primarily to western buyers of high class gifts and ornamental items.

By using the Chinese characters for Suzhou, within a golden seal, it develops an authentic, classic and yet contemporary feel for the overall identity.

The colour plays a primary role in the look of the gallery, as within Chinese culture, the colour Gold is often seen as representing wealth, the main idea behind Suzhou Gallery.


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