Global branding: Stockholms Stad

Ok, I know, two projects from the same agency this week, I HAD to feature this one.

Maybe it is because I studied in Stockholm, and I am 100% subjective, but I truly love this branding.

Essen International choose boldness and true originality to imagine Stockholm’s identity. Through traditional asset like St Erik face, they realized a complete ecosystem full of color and creativity.


One city. One vision. One statement.
Stockholm is not only the home of global game changers Niclas Zennström and Daniel Ek, Skype and Spotify respectively. Stockholm is also a global role model in city governance.
Our rebranding for Stockholms stad was initiated by the need to coherently communicate a wide range of offerings, everything from world museums to scavenging.
Stockholm is taking a giant leap forward, fueling its progress with the help of one strong vision, identity and statement. Stockholm is truly becoming the Capital of Scandinavia.
The updated brand is flexible enough to support the city’s many functions and responsibilities and is orbiting around the taylor-made typeface Stockholm Type and the clarified symbol of St:Erik – the patron of Stockholm.


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