Branding, packaging: Tangent GC

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Here is a new project I saw today on behance and that I decided to feature here.

This identity/branding work has been created by Essen International, an independent branding agency from Stockholm, Sweden.

I love its inherent simplicity that gives style and elegance.

Shoe grease as lip balm. Stain remover based on soya beans and sunflowers. Fine wash that treats your skin as well as silk, wool or cashmere.

Tangent GCs ambition in organic product development is out of this world.

Following the successful launch of TGC020 laundry care we have re-launched the brand with a new visual identity, product naming and packaging.




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