Advertising: Johnnie Walker Blue Label, an experience that money can’t buy.


Anomaly featured in july their last film for Johnnie Walker Blue Label.

It’s a beautiful story with Jude Law and Giancarlo Giannini: “The Gentleman’s Wager”.

This ad enhance Johnnie Walker Blue Label’s perception on premium whisky market as something more than a whisky: it’s an experience that money can’t buy.

Which is obviously true luxury, a real challenge for every luxury consumer.

The story of a man on a quest for a rare experience; ‘The Gentleman’s Wager’ tells the story of a wager between two men which results in a truly rare experience as part of their quest for personal progress. Filmed in the British Virgin Islands and London, the beautifully shot film sees Law in the role of a man who, despite having it all, proposes a wager as an opportunity to challenge himself to create an original performance in order to win a money-can’t-buy experience.

Beside the fact that my favorite Johnnie Walker’s film is still ” The man who walked around the world” with Robert Carlyle, this is a great ad that answered the question to “what is true luxury today?”.



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