The iconic luxury French brand Hermès was recently the talk of the town after publishing a misunderstood but fantastic video: “Je suis un cheval”.
Made for arousing surprise and astonishment, this out-of-any standard video underlined the brand tone of voice : we don’t “do” Hermès, we just are.
Esthetic, free, out of conventions and time.
Hermès did it again this week by featuring three delicious little videos full of poetry and humor.
The brand deploys touch by touch, its enchanting universe, which made me thought to Pinocchino. At night time, the workbench comes alive.
Once again, it is a true invitation to dream and travel, the trademark a of magnificent brand that perfectly hold and manage its communication.