Activation: Nike free mini shoesbox

Nike-Free-Mini-Shoebox-2-640x444 Nike-Free-Mini-Shoebox-1-640x320 Nike-Free-Mini-Shoebox-3-640x429 Nike-Free-Mini-Shoebox-4-640x351

 

 

I found this interesting activation idea on Fubiz this morning:

To prove the flexibility of Nike Freerun shoes, Publicis Impetu from Uruguay decided to offer folding and packing pairs in shoebox much smaller.

 

A simple but brilliant idea !

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