Branding: Air BnB rebranding

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I spotted today an interesting project on AA13 and Design Studio’s website: Air BnB rebranding work.

To complete this work, Design Studio realized an immersive process with Air BnB :

a complete partnership where some of Design Studio’s members where invited to visit Air BnB offices around the world to completely the background of the brand.

The result is a new identity that reflect the idea of community and sharing. They also reimagined their digital products that I strongly recommend you to have a look at.

 

 

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