Global design: The Juice Truck

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Glasfurd & Walker is a branding studio based in Vancouvert. They handle different kind of projects, from identity to packaging and even retail design.

They came up this week with a nice global design case that I wanted to feature : “the Juice Truck” shop.

I like its essentiality, focused on fruits inherent simplicity.

The Juice Truck is Vancouver’s premier Cold-Pressed Juice company.  Glasfurd & Walker have worked with the Juice Truck since the inception of the company in 2011 on all design and brand touch points from identity, packaging, marketing, web, the truck itself and most recently, their new shop.

The interior design is an extension of The Juice Truck brand – brightly coloured walls, fruit-inspired art and wallpaper and clean / modern furniture and lighting create a fun and inviting space for the community and customers. A juice bar and community space comprise the front space, with a full commissary and production space in the back.

The studio handled all areas of the project creative development including overall interior design direction, art direction and curation of custom artwork, custom furniture, installation & wallpaper design, signage, website design & development and packaging for in house products.


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