Two Times Elliott, a london based branding studio, featured this week a new project, Hoola, that I wanted to show here.
I like its simplicity and sobriety which a true elegance, and the idea of a horizon makes sense with the purpose of the brand.
Hoola are a womens swimwear brand specialising in D+ cup sizes, based in West London.
We were approached to do an identity refresh as well as a full collateral set and supporting material for the products themselves.
The idea behind the identity was that of a horizon. The core element of the identity shows the block of colour to always dissect the central “O” in Hoola.