Branding, Identity: Hoola

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Two Times Elliott, a london based branding studio, featured this week a new project, Hoola, that I wanted to show here.

I like its simplicity and sobriety which a true elegance, and the idea of a horizon makes sense with the purpose of the brand.

Hoola are a womens swimwear brand specialising in D+ cup sizes, based in West London.

We were approached to do an identity refresh as well as a full collateral set and supporting material for the products themselves.

The idea behind the identity was that of a horizon. The core element of the identity shows the block of colour to always dissect the central “O” in Hoola.


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