Branding, identity: The Whole Catch

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Today I discovered Cameron Turnbull and Tom Walker ‘s work for The Whole Catch, a sustainable seafood shop.

I liked its playful approach: quite disruptive and innovative for this market.

An alternative fish shop dedicated to selling lesser-known, sustainable seafood in order to help rebuild the already decimated species.

The characteristics and individuality of each fish are revealed through the packaging to inform the consumer and ultimately gain popularity.

A serious issue tackled in a light hearted way to target a broader spectrum.

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