Advertising, brand activation: Renovated Houses

It’s a common cliché to say that advertising is wasting the landscape and aggressing our everyday life.

Jung von Matt took the opposite view of it to promote OBI, a DIY stores brand in Germany.

This idea is simple but efficient: this advertising is making the world more beautiful.

Jung von Matt shows the benefit of the products by actually renovating the walls of the most rundown houses closest to their stores.

OBI-House-Billboard-Ambient-Marketing-4-640x360 OBI-House-Billboard-Ambient-Marketing-3-640x360 OBI-House-Billboard-Ambient-Marketing-2-640x360

 

 

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