Branding, retail, global design: Maria Salinas

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Anagrama showed this week their very last global design project : Maria Salinas. As I think there is a “true vision” of modern jewelry, I decided to feature it here.

María Salinas is a Mexican jewelry design shop that creates custom and personalized pieces using gold, silver, precious and semi-precious stones.
Maria Salinas wanted a brand that would express the quality and uniqueness of each of their custom pieces, as well as their fine attention to detail. 
The brand uses color and typographic subtraction to convey elegance and classic timelessness.
Black and gold create the ideal ambiance to bring out the glitz in the brand’s jewelry.
The logo, with its sublime refinement and simplicity, is reminiscent of those found in high-end fashion brands. 
Since Maria Salinas offers personalized pieces where, together with the client she exchanges and sketches ideas, we integrated tangible grid patterns throughout the branding and the shop’s interior design. Says Anagrama.

 

 

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