Soap are a new digital and mobile development agency based in London.
They recently commissioned the creative studio Socio Design to imagine their identity.
I decided to feature their interesting work here because I think this identity makes the difference on digital/mobile market.
They differentiate themselves from their competitors through the craft and detail imbued in their service.
Soap were keen to leverage this unique selling point and establish themselves as a premium player in the desktop and mobile development market.
We created a brand story and identity system that represented Soap’s distinct perspective and applied it to both print and digital collateral.
The result was a paradoxical brand that reflected Soap’s craftsmanship and tactile work ethic through 1930s industrial insignia, pastel colours and metallic foils.
This unusual combination helped to define a distinct brand style that communicated the core values at the heart of the business, and set Soap apart from their competitors.
Printed material by Avenue Litho.