Branding, identity: Great Eastern Energy

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The famous branding monument Pentagram has just featured it last global branding work : Great Eastern Energy.

Great Eastern Energy is one of the largest alternative suppliers of natural gas and electricity in New York, New Jersey and Massachusetts.

Pentagram’s Natasha Jen and team have designed a new identity for GEE that positions the company as a unique and innovative energy provider.

Modern, friendly and accessible, the identity is part of a comprehensive program of graphics we created for GEE that helps educate consumers about energy and design their own solutions to save energy.

Since the launch of the identity this winter, the number of consumers who have made the switch to GEE has increased by an extraordinary 500 percent.

As a progressive company GEE values transparency about how the energy industry works and makes consumer education an important part of its mission.

Jen was initially commissioned to design the company’s identity, but the scope of the project quickly expanded to include a full range of graphic content that explains what GEE does and how its services can benefit consumers. We suggested using infographics to describe the principles of energy production and distribution.

The dots of the logo are used to form icons for electricity, natural gas, usage and efficiency, as well as motion graphics that playfully illustrate what energy does and the aims of GEE.



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