Branding, Identity: Imbue Furniture

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Imbue is a London based furniture company that specialises in bespoke & custom pieces to suit your every need.

This elegant identity has been created by Duane Dalton, a brilliant graphic designer based in London.

Imbue Furniture required a beautiful and memorable identity that communicated quality.

The symbol focuses on the joins present in the furniture and subtly represents the multiple perspectives

— a top down and side — that one can view or interact with a piece of furniture.

A custom logotype was drawn to match the qualities in the symbol. Says Duane Dalton.

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