A smart bite of sweetness for Weight Watchers who trusted the French agency WhoWhyWhat for its new communication campaign.
The team worked on a repositioning strategy to give a new image of Weight Watchers and diet in general.
Perfectly positioned on “smart food” trend, Weight Watchers is not a symbol of restriction anymore: “if it tastes good, I will feel better, and then, it is good for me.”
WhoWhyWhat is a great integrated French communication agency based in Paris working on global communication solutions.
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