Advertising, brand positioning: Weight Watchers

A smart bite of sweetness for Weight Watchers who trusted the French agency WhoWhyWhat for its new communication campaign.

The team worked on a repositioning strategy to give a new image of Weight Watchers and diet in general.

Perfectly positioned on “smart food” trend, Weight Watchers is not a symbol of restriction anymore: “if it tastes good, I will feel better, and then, it is good for me.”

WhoWhyWhat is a great integrated French communication agency based in Paris working on global communication solutions.

Pub OOH : 

ffiche WW2 affiche WW4 affiche WW3 affiche WW1

Pub presse : 

presse ww5 print WW4 print WW3  print WW1   


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