a’S. is the personal brand of Kyiv based hair stylist Anatoliy Salyga.
Alex Badovsky created for the brand its global corporate identity, including web design and editorial.
The basic principles of Anatoliy are modern style combined with minimalism and elegance. Logotype is the initials. Transition from lowercase to uppercase indicates steady growth – outstanding trait of Anatoliy.
Alex Badovsky is award winning ukrainian designer & art-director who makes branding & digital products on the edge of art, design & fashion.