La Effe identity

La Effe logo

 

La Effe is a new Italian television channel, produced by the biggest editorial house in Italy, Feltrinelli. The television channel has a similar profile to its owner’s magazines and aims to convey a different perspective to encourage critical thinking by treating current issues.

This identity was developed by Italian design collective Nerdo who seized on its relationship to magazine publishing. They took inspiration from the print graphic treatments to create an appropriate brand. 

That’s why we chose to use serif and sans-serif typefaces such as Trade Gothic Bold Condensed and Utopia Regular, in a very large body, together with a color treatment on footage in a way that could represent the origins of the group but at the same time away from the vintage feeling. Says Nerdo.

 

 

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