A labyrinthine identity

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Another great subject realized this week by Anagrama: Xoclad.

Xoclad is a high-end pastry and confectionery shop located in the Mayan Riviera.

In a place bustling with tourist activity, Xoclad needed to communicate the area’s strong Mayan culture in a classy way that could never be called cliché or tacky.

This is why Anagrama gave its name a visual and phonetic pre-hispanic feeling that also conveyed one of the shop’s prime products: chocolate.

They designed a labyrinth-like pattern reminiscent of antique mayan art and architecture ornamentation.
The color palette consigns the brand with a sober, clean feeling that makes it modern and sweet.
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