A labyrinthine identity

01 0203 04 05 06 07 08 010 011 012 013 014 017

Another great subject realized this week by Anagrama: Xoclad.

Xoclad is a high-end pastry and confectionery shop located in the Mayan Riviera.

In a place bustling with tourist activity, Xoclad needed to communicate the area’s strong Mayan culture in a classy way that could never be called cliché or tacky.

This is why Anagrama gave its name a visual and phonetic pre-hispanic feeling that also conveyed one of the shop’s prime products: chocolate.

They designed a labyrinth-like pattern reminiscent of antique mayan art and architecture ornamentation.
The color palette consigns the brand with a sober, clean feeling that makes it modern and sweet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s