Swish, disruptive seafood

The design studio Empatia built a great identity for Swish, a swedish brand proposing seafood.

I think this design is strong by its simplicity and bold and disruptive of this category.

It smartly connects the branding to its Swedish origins, yellow and blue, and looks a once professional and playful.

swishlogo swish19 swish18 swish17 swish15 swish14 swish13 swish12 swish11 swish10 swish7 swish6 swish5 swish3 swish-20 IMG_9522 IMG_9522-2

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