Avinor global branding


For its rebranding, Avinor chooses the design studio Snøhetta to imagine an identity that reflect its activity.

From north to south, tying Norway together – and Norway together with the world. 

Avinor’s new logo and symbol is a consolidated statement describing the company’s public service mission of The Norwegian Airport Network. With a new specially-designed typeface and the unique symbol, Avinor aims to cement their market position as a full-service provider in the aviation industry and support strategic changes happening within the organization.

From the beginning, Snøhetta worked closely with Avinor to understand the organization’s interests through collaborative workshops. This process gave the designers useful insights into Avinor’s work and their important national, public mission. Through a collective approach, the design team listened and gathered important contributions from the organization’s many talented employees.
Essential to the strategic process was to develop a more effective, coherent and unified group consensus to provide one face to the customer. From this common vision and set of behavioral values,  a unifying visual identity were created.
Snøhetta’s work on Avinor has been a transdisciplinary process, engaging all design disciplines – graphic design, motion graphics, interior design, architecture, interactive design and service design. All designers have been working from the conceptual starting point of Connections, and expanding it into a wide range of possibilities.
dceb061e4e209deb2cfeb29bc9a425ca 5223aa859d288a317db6b8a77f49c733 effd83b9f0c89f21ee7bf982e2d70a6b 2812a8b71570b04a292d31c8ea83b1b8 6097c312756eec7b674a1e260e343716 d4812eb8b165b36980a60eee27fa22fe 8e16ac5bcafb13403016689e32b999bd
Art Direction:
The Design Manual ensures Avinor presents itself consistently throughout the world. A strong brand aids recognition among various audiences, conveys company values and helps build a reputation through consistent communication and design.
 1f7b1d4f3b46984c7f28b0cb8201d62c c031730eea6e0c36f4d27d57ef8fbedd
Web design and smartphone app
80d982116ff45e8d82bb1dabe3c84f0d be3a90383b1d2af9545be8ae828a6c3e
Outdoor design:
9349677c53a761fc514005c1468b8079 84f65e5af33938dead888b216b9ee285 958b5ef8469c516b1315a5c2e169c3f8 732b2427e99dba043984c8c4a10adff0

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s