Chocolate Delivery Systems was introducing a new line of candymaking and entertaining products, but faced the challenge of selling to a hard-to-impress gourmet-loving audience.
A careful assessment of the current identity and packaging system revealed that there was the opportunity to tell a more compelling story on the shelf. KNOCK inc helped Chocolate Delivery Systems perfectly position two new brands: Make’n Mold, appealing to crafty candymakers, and Chocomaker. KNOCK inc created a new logo and a packaging template to reflect a combination of upscale elements and approachable design.
ChocoMaker’s appealing packaging stands out in the crowded online gourmet marketplace.