A wooden identity

45gradi was commitionned by Giuseppe Giussani to create it identity.

Guiseppe Giussani is an italian craftsman specialized in bespoke wood flooring. Everything starts from wood, so the idea was to combine his name and his raw material to create a personal brand identity. The result is an organic brand that represents the strong connection between the craftsman and his work. In a sense, his fate is written in the wood.

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