Christie’s international real estate rebranding

Christie’s is the best known brand in the art world but its International Real Estate brand needed to be revitalised in order to maintain its position as the world’s foremost international luxury real estate company.

The renowned branding consultancy Saffron was consulted to work on this project.

Their first observation was that the company was uniquely positioned at the intersection of the world’s foremost auction house art and an unparalleled luxury real estate portfolio, the connection between the auction house and real estate companies was unclear.

The revitalised brand draws the real estate brand closer to the auction house brand and it brings the expertise, as well as the language and tone of the auction house to the world of real estate in a way that only Christie’s can deliver.

In a market dominated by hyperbole, we focused on the fine detail that is usually overlooked. We highlighted the connoisseurship of every element of the art and the provenance of the properties in a way that only Christie’s can, and brought a new perspective on luxury with crisp copy, clear facts and pin-sharp photographs, to tell the story of the brand through the properties themselves. – Says Saffron.

saffron_christies_hero saffron_christies_09saffron_christies_04

saffron_christies_06 saffron_christies_07saffron_christies_05 saffron_christies_08

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s