This great editorial branding has been imagined by Anagrama.
Gist is a lifestyle magazine that reports on many different subjects, from fashion to gadgets, health and tourism. Its naming is a reflection of its multifaceted nature. Its readers can “get the gist” on all the different topics of each issue.
Anagrama wanted to disrupt the editorial classical codes and proposed a simple identity based on the emphasis of pictures through the use of thick frames and colored backgrounds.
In GIST, the images always appear front and center, so the magazine presents a great opportunity for up-and-coming photographers to show off their work. Since GIST’s topics are ever-changing and versatile, we decided that it was important to keep the cover constant. It will always feature the portrait of a model superimposed by a frame of gorgeous, shiny foil. – says Anagrama.