Lance Winters along with the team at St. George Spirits collaborated with Steven Noble and Juli Shore Design to create three new original Gin labels and a Whiskey label: Terroir, Botanivore, and Dry Rye.showcase how distinctive and expressive gin can be, St. George Spirits distiller Lance Winters has created a brand-new liquid triptych with three distinctive variations:
St. George Botanivore Gin
Because of its broad botanical recipe, this gin is the most versatile of the three, with floral coriander seeds balanced by juniper and earthy California bay laurel. Botanivore also features fresh ginger, dill and celery seed, and cilantro, giving it an herbaceous brightness. Therefore, the illustration incorporates those ingredients to capture the essence of that distinctive flavor.
St. George Dry Rye Gin
Made with pot-distilled rye and a minimal recipe of cracked juniper berries, caraway, black peppercorn, grapefruit and lime peel, this gin has a pear aroma with deep malty, woody flavors. All the ingredients are
once again positioned within the illustration to help pronounce those flavors as if luring you into an unforeseeable bear trap.
St. George Terroir Gin (Mt. Tam Edition)
This drinks like a walk in the woods. It’s made with hand-harvested juniper berries, wild Douglas fir from Mt. Tam, California bay laurel and coastal sage. It’s what John Muir would have carried in his flask. The label tries to convey the outdoors with the symbolic California bear with Mt. Tam as a backdrop.
All the illustrations were created in a handcrafted scratchboard engraving style and tinted in a sepia tone for that “aged” distinctive look.