The branding studio Cult Partners has recently featured a dark and interesting branding and packaging work.
Commissioned by the local craft distiller, Sutherland Distilling Company, the studio took its inspiration from the prohibition era : when renegade moonshiners used Northern California’s iconic Mount Diablo as a hideout. Says Cult Partners.
I personally like storytelling, especially when it connects the whole brand story. And I think this is a story we all want to listen to : Mount Diablo and renegade moonshiners… this drink gives me a taste of transgression.