Infernal drink


The branding studio Cult Partners has recently featured a dark and interesting branding and packaging work.

Commissioned by the local craft distiller, Sutherland Distilling Company, the studio took its inspiration from the prohibition era : when renegade moonshiners used Northern California’s iconic Mount Diablo as a hideout. Says Cult Partners.

I personally like storytelling, especially when it connects the whole brand story. And I think this is a story we all want to listen to : Mount Diablo and renegade moonshiners… this drink gives me a taste of transgression.

1554591_589575284431667_99140408_n Diablo 1526995_589575294431666_225357064_n 553826_589575277765001_1212495321_n


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s