“Logo design had to be done in rough brush style and have handwriting lettering. There was a lot of sketches made by pencil, ink, pen, cd pen etc. But the most successful was the brush drawn versions. We tried to reproduce illustration style in letters: playful and vivid remaining just in one color. Because logo must be usable as a signature for any type of illustrations.”
Key idea was maximum attention on current work. Nothing should distract you from illustrations. Color is only there your eyes and mouse cursor. Big preview images, contrast colors and fat dark mood.
Agency : Eskimo
Eskimo is one of the leading Russian design studio dedicated to the creation of logos, corporate identities, websites, illustrations. A small close-knit team working on the market for over 5 years, built up dozens of successful and implemented projects.
Art Director, Designer — Pavel Emelyanov
Programmer — Maxim Ivkov