Jack Daniel’s’ interactive travelling experience

Jack Daniel’s Australia celebrates the festive season with a launch of a new interactive experience that focuses on the heritage of the brand and its Lynchburg distillery in Tennessee.

If cave/factory visits are usualy boring, this one is a real “trip” through Jack Daniel’s history.

The online hub, developed by Arnold Furnace, invites visitors to embark on the tour across the location and discover how they create Jack Daniel’s.


Capture d’écran 2013-12-10 à 17.10.07 Capture d’écran 2013-12-10 à 17.11.16 Capture d’écran 2013-12-10 à 17.10.40

During the visit, you can also win the limited edition Holiday Select and a trip to Lynchburg.

To win the holiday select bottles, contestants are to write a short explanation who and why they would like to share the gift with.



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