Jack Daniel’s’ interactive travelling experience

Jack Daniel’s Australia celebrates the festive season with a launch of a new interactive experience that focuses on the heritage of the brand and its Lynchburg distillery in Tennessee.

If cave/factory visits are usualy boring, this one is a real “trip” through Jack Daniel’s history.

The online hub, developed by Arnold Furnace, invites visitors to embark on the tour across the location and discover how they create Jack Daniel’s.

jack_daniels_autralia_lynchburg_site_01

Capture d’écran 2013-12-10 à 17.10.07 Capture d’écran 2013-12-10 à 17.11.16 Capture d’écran 2013-12-10 à 17.10.40

During the visit, you can also win the limited edition Holiday Select and a trip to Lynchburg.

To win the holiday select bottles, contestants are to write a short explanation who and why they would like to share the gift with.

jack_daniels_autralia_lynchburg_site_holiday_select

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s