Natural Identity

The renowned design agency Pentagram has just created a new identity for the Natural Areas Conservancy based in New York City.

The idea is to show what the Natural Areas Convervancy is fighting for. What they are trying to preserve :

The program uses photographs by Joel Meyerowitz that were originally commissioned by NYC Parks for the 2009 book Legacy: The Preservation of Wilderness in New York City Parks. The photography is paired with a logo that is a frame, symbolic of the idea of conservation of certain areas. (The lines of the frame are broken, because nature cannot really be contained.) The logo is placed over the photographs, which appear full-bleed to suggest the vastness of the natural areas in the park system.” says Pentagram.

The identity is set in the font Bau.

NAC_opening-1 NAC_logoRTCGSizeFix_620 NAC_web_2-620x487 NAC_web_1-620x487 NAC_logo_parks_620 letterhead_small folder_smallpostcards_vector_small

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