#DGFAMILY a crowdsourcing project

Dolce & Gabbana has definetly finished to clean up its room.

No more suggestive shots, erotics gay moods… now D&G celebrates… Family Values.

To strengthen its position on this muddy ground, the brand has launched a crowdsourcing project to unite generations.

The Italian fashion brand is encouraging people to submit their family photos : a brilliant idea. We all have in mind how strong the blood ties can be in an Italian family.

dgf_family_01

The photos can be also searched on Twitter, Pinterest and Instagram with the #DGFamily hashtag. Every day, Dolce and Gabbana’s luxury online magazine Swide will be choosing one of the family photos uploaded on the #DGFAMILY website and share it.
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