#DGFAMILY a crowdsourcing project

Dolce & Gabbana has definetly finished to clean up its room.

No more suggestive shots, erotics gay moods… now D&G celebrates… Family Values.

To strengthen its position on this muddy ground, the brand has launched a crowdsourcing project to unite generations.

The Italian fashion brand is encouraging people to submit their family photos : a brilliant idea. We all have in mind how strong the blood ties can be in an Italian family.


The photos can be also searched on Twitter, Pinterest and Instagram with the #DGFamily hashtag. Every day, Dolce and Gabbana’s luxury online magazine Swide will be choosing one of the family photos uploaded on the #DGFAMILY website and share it.

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